To be specific, a Greek Goddess Nike put in an appearance in Jeff’s dream – also, became the reference for the Nike logo design. A Dream Come TrueĪs per lore, the name of the company, Nike, got a spark mostly because it appeared in Jeff Johnson’s, Knight’s colleague’s, dream. Also, they decided that they wanted the logo to hint motion but be nothing like three stripes: logo of their competitor, Adidas. Once again, he approached Davidson for a stripe: a term used for a shoe logo. Related: The Extraordinary History of Nike Moving ahead, Knight decided to launch his own footwear company, which initially seemed like a brand focused on shoes for soccer or football players, with a factory in Mexico. He offered her to freelance for his company: Blue Ribbon Sports. Working as an accounting professor, Phil discovered that one of his students, Carolyn Davidson, a journalism enthusiast student, who got into the design industry after she took a design course as an elective, did not have enough money to enroll in a class. To unfold it, let us look into the year 1971: 6 years after Phil Knight started building the soon-to-be empire, now called Nike. Zooming in, one of its most essential elements of visual branding: the Nike logo, came to its fruition in 8 years – well the rest is history. The brand which covers more than 62% of the entire shoe market, certainly did not reach this success in a one-step jump. The leading footwear company, Nike, has been no different. Of course, it is not something that one can understand during their first attempt at designing and branding. It goes without saying, a symbol – now, a logo – can affect a brand identity in unimaginable ways. This has been made possible only because the rulers during the time wanted to leave an ever-lasting legacy through a symbol. For perspective, the coins from ancient times – which we still collect and exhibit in museums – tell us about the era and currency of that time. Well, the first logo ever created may or may not be in the artifacts, but we have been coming across the importance of a well-designed logo since the beginning of time. Read more: Logo Design: How it Sets The Foundation of Company Design Logos and Evolutionīefore we understand how and why the Nike logo’s history holds an important lesson for every designer, let us start from the beginning: the evolution of logos. With a combination of the right color, text, and overall graphics, a logo could be the fastest and most effective step in imprinting your customers’ buying process. In order to leave an impression on a customer, it is crucial to step into their shoes – well, metaphorically, and literally. The history of the Nike logo proves the importance of doing so for every designer, brand manager, and entrepreneur. Nevertheless, only a few can decode these thoughts and read the emotions behind them. On the other end, as customers, people have certain – possibly, subconscious – thoughts about a brand, product, design, and everything else in between. And as marketers, we ensure that we leverage these evolving sets of thoughts, and turn them into a welcome mat for our brand. No, I am not talking about ape to human evolution – but about how our thought process evolves with time.
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